Professor Alex Theodoridis' extremely timely paper "Me, Myself, and (I), (D), or (R)" has just been published in the Journal of Politics. Congratulations Professor Theodoridis!
Combining large-scale survey data, new theoretical innovations, and an Implicit Association Test, the paper presents a theory and analysis of "implicit party identity." Using these various tools this new conceptualization of "implicit" partisan identity is shown to corroborate prior findings that relate to explicit identity and political cognition and behavior. The study extends these findings by showing that voters associate themselves with their party at a more "visceral" level than previously known, a phenomenon which appears to moderate how they evaluate and interpret the political world.